ABB likes to adhere to its house style rules. Even so, we wanted to design a stand with a less technical feel to create a different mood.

With Frank Lloyd Wright in mind and the playful architecture he employed for the Johnson Wax Headquarters, we decided to ‘borrow’ the building’s pillars and wrap them around the existing exhibition hall pillars.

The eye-catching pillars created a refreshing and slightly unexpected mood. An extraordinary  creation that didn’t break the house style rules.